Latest action: Referred to the House Committee on Energy and Commerce.
Referred to one or more standing committees for review, hearings, and possible markup.
Specific committees not parsed from action data.
The committee may hold hearings, amend the bill, or let it die without action.
Next: Reported
Full chamber floor — Speaker / Majority Leader controls scheduling
Requires disclosure when artificial intelligence creates or modifies advertisements.
The problem
Companies use AI to create ads without telling consumers. People cannot tell if ads are made by humans or machines, raising concerns about transparency and manipulation.
The proposal
The bill would require advertisers to clearly label ads made or significantly changed by artificial intelligence so consumers know AI was involved.
The impact
Advertisers, tech companies, and consumers are affected. Advertisers must add labels. Tech companies adjust practices. Consumers gain information about how ads are created.
People will know when AI creates or changes advertisements. This helps consumers make informed choices and understand what they are seeing online.
Seniors, children, and others who are easily manipulated by ads gain better protection. Clear labels help all consumers understand advertising methods used against them.
Smaller companies and traditional advertisers can compete fairly when everyone follows the same disclosure rules. Transparency builds consumer trust across the industry.
Requiring labels stops companies from hiding AI use to trick consumers. Transparency reduces the ability to manipulate people without their knowledge.
Advertisers must build systems to track and label AI-generated content. Small businesses and startups may struggle to afford these changes.
It is unclear what counts as AI involvement. Minor AI adjustments might require labels, creating confusion about when disclosure is actually needed.
Strict rules and labeling requirements may discourage companies from developing new advertising technologies. Compliance burden could reduce tech company investment.
Even with labels, consumers might ignore them or not understand what they mean. The disclosure alone may not solve manipulation concerns.
Generated by AI from the bill text. Not a prediction and not legal or policy advice. The percentage is the model's own rating of each item — self-reported, and not a measure of how accurate it is.
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Individual contributions, grouped by employer · FEC
Where their individual donors work · 2026 cycle
Money from people who work there, not from the company. Not tied to this bill.
Itemized individual contributions via FEC, grouped by the employer each contributor self-reported. Companies and unions cannot contribute to federal candidates from their treasuries, so these totals are money from people who work at an employer — never from the organization itself. They are campaign contributions covering a full election cycle and are not connected to this bill.
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