Latest action: Received in the Senate and Read twice and referred to the Committee on Banking, Housing, and Urban Affairs.
Referred to one or more standing committees for review, hearings, and possible markup.
Specific committees not parsed from action data.
The committee may hold hearings, amend the bill, or let it die without action.
Next: Reported
Full chamber floor — Speaker / Majority Leader controls scheduling
Restricts how companies track and share data about what people buy.
The problem
Companies collect and sell detailed information about consumer purchases without clear consent. This personal shopping data may be misused for targeting, discrimination, or privacy violations.
The proposal
Limits businesses from collecting, sharing, and selling customer purchase history and payment information without explicit permission. Requires transparency and gives consumers rights to access and delete their data.
The impact
Consumers gain privacy protections for purchase data. Retailers and data brokers face new compliance rules. Marketing practices may change significantly.
Consumers gain more control over their personal shopping data. This prevents companies from building detailed profiles used for targeted advertising or manipulation.
Limits use of purchase data for discriminatory pricing or targeted exclusion. Protects vulnerable groups from predatory targeting based on shopping habits.
Requires companies to disclose what data they collect and how they use it. Empowers consumers to make informed choices about their information.
May reduce data breaches by limiting how much purchase data companies must store. Less data means less risk of theft or misuse.
Companies must build new systems to track consent and manage data requests. Smaller retailers may face higher expenses than large corporations.
Targeted advertising becomes harder without purchase history data. This may reduce ad effectiveness and raise costs for businesses relying on data-driven marketing.
Companies that sell consumer data may lose significant revenue. This could eliminate jobs in the data brokerage industry.
Unclear how federal rule would work with existing state privacy laws. Enforcement and compliance standards may create confusion for businesses.
Generated by AI from the bill text. Not a prediction and not legal or policy advice. The percentage is the model's own rating of each item — self-reported, and not a measure of how accurate it is.
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Individual contributions, grouped by employer · FEC
Where their individual donors work · 2026 cycle
Money from people who work there, not from the company. Not tied to this bill.
Itemized individual contributions via FEC, grouped by the employer each contributor self-reported. Companies and unions cannot contribute to federal candidates from their treasuries, so these totals are money from people who work at an employer — never from the organization itself. They are campaign contributions covering a full election cycle and are not connected to this bill.
Senate LDA lobbying disclosures
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